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Effective Professional Communication: A Rhetorical Approach
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Welcome to Effective Professional Communication, your text book for the RCM 200 course at the University of Saskatchewan in Saskatoon, Saskatchewan.

As you already know, this course focuses on communicating in professional environments. Even if you haven’t held a job before, you know–at least on a basic level–that how you communicate changes depending on the context of your situation; specifically, you talk differently when you speak to customers/clients versus your co-workers versus your supervisors.

Our goal in this text is to break down the communication process in professional environments so you can maximize your chance to get hired and retain your job once you graduate from university. We will do this by looking at communication through political, rhetorical, ethical, and interpersonal lenses and applying this knowledge to your future career.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Saskatchewan
Author:
Corey Owen
Rebekah Bennetch
Zachary Keesey
Date Added:
01/25/2022
Electronic Commerce: The Strategic Perspective
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CC BY
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This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
George M. Zinkhan
Leyland F. Pitt
Pierre Berthon
Richard T. Watson
Date Added:
10/28/2014
Energy Decisions, Markets, and Policies, Spring 2012
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CC BY-NC-SA
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This course examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe and explain behavior at various levels of aggregation. Examples include a wide range of countries, scope, settings, and analytical approaches. This course is one of many OCW Energy Courses, and it is a core subject in MIT's undergraduate Energy Studies Minor. This Institute-wide program complements the deep expertise obtained in any major with a broad understanding of the interlinked realms of science, technology, and social sciences as they relate to energy and associated environmental challenges.

Subject:
Business and Communication
Economics
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Richard Schmalensee
Date Added:
01/01/2012
Energy Economics, Spring 2007
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CC BY-NC-SA
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This course explores the theoretical and empirical perspectives on individual and industrial demand for energy, energy supply, energy markets, and public policies affecting energy markets. It discusses aspects of the oil, natural gas, electricity, and nuclear power sectors and examines energy tax, price regulation, deregulation, energy efficiency and policies for controlling emission.

Subject:
Business and Communication
Economics
Management
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Joskow, Paul
Date Added:
01/01/2007
Engage NY
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CC BY-NC-SA
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EngageNY.org is developed and maintained by the New York State Education Department (NYSED) to support the implementation of key aspects of the New York State Board of Regents Reform Agenda. This is the official web site for current materials and resources related to the Regents Reform Agenda. The agenda includes the implementation of the New York State P-12 Common Core Learning Standards (CCLS), Teacher and Leader Effectiveness (TLE), and Data-Driven Instruction (DDI). EngageNY.org is dedicated to providing educators across New York State with real-time, professional learning tools and resources to support educators in reaching the State‰ŰŞs vision for a college- and career-ready education for all students.

**NOTE: The New York State Education Department shut down the EngageNY website in 2022. In order to maintain educators' access, nearly all resources have been uploaded to archive.org and the resource links above have been updated to reflect their new locations.**

Subject:
Arts and Humanities
Business and Communication
Material Type:
Reading
Provider:
New York State Education Department
Provider Set:
EngageNY
Date Added:
07/07/2021
Engineering Innovation and Entrepreneurship
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CC BY-NC-SA
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This video lesson introduces students to the worlds of engineering innovation and entrepreneurship. It seeks to encourage students to see the world with a fresh perspective for innovation through interactive classroom brainstorming activities and real life stories. Students will build self-efficacy in their own entrepreneurial potential by developing their perspective for innovation, developing a prototype solution for a problem they have recognized, and delivering an elevator pitch. The video will familiarize students with all the steps in the innovation process: from conception to launch. By the end of this lesson, students will be prepared for an optional long-term innovation project.

Subject:
Business and Communication
Material Type:
Lecture
Provider:
MIT
Provider Set:
MIT Blossoms
Author:
Diane Amanti
Date Added:
07/02/2021
Entrepreneurial Finance, Spring 2011
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CC BY-NC-SA
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Entrepreneurial Finance examines the elements of entrepreneurial finance, focusing on technology-based start-up ventures and the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how should funding, employment contracts and exit decisions be structured. It aims to prepare students for these decisions, both as entrepreneurs and venture capitalists. In addition, the course includes an in-depth analysis of the structure of the private equity industry.

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Schoar, Antoinette
Date Added:
01/01/2011
Entrepreneurial Marketing, Spring 2002
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CC BY-NC-SA
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The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Entrepreneurship for Global Challenges in Emerging Markets
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CC BY-NC-SA
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This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Subject:
Applied Science
Business and Communication
Engineering
Marketing
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Otto J. Kroesen
Ellen van Andel
Esther M. Blom
Date Added:
07/14/2021
Executing Strategy for Results Executing Strategy for Results, Fall 2017
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CC BY-NC-SA
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This course provides business students an alternative to the mechanistic view of strategy execution that reframes an organization as a complex network of teams continuously adjusting to market conditions and to other teams. The Flexible Execution Model is introduced consisting of seven elements that together shape how well an organization executes its strategy. Practical tools that help leaders achieve their organizations' strategic priorities are discussed. The course also explores novel ways to use data including surveys, Glassdoor reviews, and other sources to measure strategy execution and identify what is and is not working.

Subject:
Business and Communication
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Donald Sull
Date Added:
07/06/2021
Exploring Business
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The author's goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends, the following features are included in this text:1- Integrated (Optional) Nike Case Study: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case. Through an in-depth study of a real company, students learn about the functional areas of business and how these areas fit together. Studying a dynamic organization on a real-time basis allows students to discover the challenges that it faces, and exposes them to critical issues affecting the business, such as globalization, ethics and social responsibility, product innovation, diversity, supply chain management, and e-business.2- A Progressive (Optional) Business Plan: Having students develop a business plan in the course introduces students to the excitement and challenges of starting a business and helps them discover how the functional areas of business interact. This textbook package includes an optionalintegrated business plan project modeled after one refined by the author and her teaching team over the past ten years.3- AACSB Emphasis: The text provides end-of-chapter questions, problems, and cases that ask students to do more than regurgitate information. Most require students to gather information, assess a situation, think about it critically, and reach a conclusion. Each chapter presents ten Questions and Problems as well as five cases on areas of skill and knowledge endorsed by AACSB: Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View. More than 70% of end-of-chapter items help students build skills in areas designated as critical by AACSB, including analytical skills, ethical awareness and reasoning abilities, multicultural understanding and globalization, use of information technology, and communications and team oriented skills. Each AACSB inspired exercise is identified by an AACSB tag and a note indicating the relevant skill area.4- Author-Written Instructor Manual (IM): For the past eleven years, Karen Collins has been developing, coordinating and teaching (to over 3,500 students) an Introduction to Business course. Sections of the course have been taught by a mix of permanent faculty, graduate students, and adjuncts.

Subject:
Business and Communication
Finance
Management
Material Type:
Case Study
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Karen Collins
Date Added:
01/01/2012
Exploring Public Speaking: 4th Edition
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Instructors: The Third Edition includes a set of test banks which are not available to the public. For access to these resources, please contact Dr. Barbara Tucker at btucker@daltonstate.edu.

Exploring Public Speaking: The Free College Public Speaking Textbook began as the brainchild of Dr. Kris Barton, Chair of the Department of Communication at Dalton State College. It also was made possible through a generous Textbook Transformation Grant in 2015 from Affordable Learning Georgia, a highly successful program of the University System of Georgia. Dr. Barton asked me to help him author/compile the text.

The goal was to provide a high-quality, usable, accessible, and low-cost textbook for the hundreds of students who take COMM 1110 at Dalton State College every year. This course is required of all degree-seeking students. We have been able to save students hundreds of thousands of dollars already with this text. Unexpectedly and happily, the text has also been downloaded close to 14,000 times (as of August 2018) all over the world and has been adopted at many other institutions.

Dr. Barton and I worked on creating the textbook from July 2015 until May 2016, with the goal of going live with the text in Summer of 2016. Tragically Dr. Barton passed away in early May, a reality that still does not seem real. He has been greatly missed as a friend, colleague, father, scholar, teacher, and mentor.

The launch of the book proceeded; however, due to the loss of Dr. Barton, the ancillaries were not finished. In Summer 2017 I took on a significant revision and updating which I named the Second Edition. I included in that edition information on college student success in the appendices. In January 2018, a colleague, Matthew LeHew, and I won a grant from the University System to create the ancillaries and improve the format for more accessibility. I decided to remove the “Dalton State” from the title and most examples for wider appeal. An appendix on library research retains the information for specific use of Roberts Library on our campus.

Over 90% of the book is original with Dr. Barton, me, or other colleagues at Dalton State College. Some parts, specifically from Chapters 9, 10, and 15, are adapted from another open resource public speaking text whose author prefers not to be cited.

This Third Edition, along with including necessary updates and being formatted with different software, includes four more appendices: one on online speaking, one on APA, one on humor and storytelling in public speaking, and one on Dalton State’s Library. I have also tried to clarify concepts, to provide “case studies” to show the rhetorical process, and include more outlines and examples.

We think this book is especially useful in coverage of PowerPoint, audience responsiveness, ethics in public speaking, special occasion speeches, and structure of speeches. Three ancillaries are available: electronic “flash cards” for study, Powerpoints on the 15 main chapters, and test banks for the 15 main chapters.

Thank you for downloading Exploring Public Speaking, and the co-authors and I truly wish you happy teaching and learning with it. We welcome input. If you choose to use it, let us know at btucker@daltonstate.edu.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University System of Georgia
Provider Set:
Galileo Open Learning Materials
Author:
Barbara Tucker
Kristin Barton
Date Added:
09/22/2016
Federal Rules of Bankruptcy Procedure
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CC BY-NC-SA
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0.0 stars

This book contains the verbatim text of the U.S. Bankruptcy Code and Federal Rules of Bankruptcy Procedure (FRBP) and reflects amendments to the Federal Rules of Bankruptcy Procedure that were effective in December 2011. There are two versions available - both with and without the historical and revision notes for the Bankruptcy Code. Whether you want the full version will depend on your tolerance for these sometimes-lengthy materials at the end of each Code section.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
The Center for Computer Assisted Legal Instruction (CALI)
Provider Set:
The eLangdell Bookstore
Author:
Robert M. Lawless
Scott A. Cromar
Date Added:
01/01/2012
Feeding Cities in the Global South: Challenges and Opportunities for Action in Cartagena, Fall 2009
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CC BY-NC-SA
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The purpose of this seminar is to provide a context for understanding the challenges of urban food provisioning from a perspective of sustainability and social inclusion in cities of the global South. The seminar will be specifically geared towards preparing students for direct participation in urban markets and food policy project intervention in Cartagena, Colombia. To learn more about the Cartagena Practicum, visit the class website.

Subject:
Business and Communication
Economics
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Blanco, Edgar
Bonilla, Martha
Gakenheimer, Ralph
Guarín, Alejandro
Mills, Alexa
Date Added:
01/01/2009
Finance Theory I, Fall 2008
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CC BY-NC-SA
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This course introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments. Topics include functions of capital markets and financial intermediaries, asset valuation, fixed-income securities, common stocks, capital budgeting, diversification and portfolio selection, equilibrium pricing of risky assets, the theory of efficient markets, and an introduction to derivatives and options.

Subject:
Business and Communication
Economics
Finance
Social Science
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Andrew Lo
Date Added:
01/01/2008
Finance Theory II, Spring 2003
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CC BY-NC-SA
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Continuation of Finance Theory I, concentrating on corporate financial management. Topics: Capital investment decisions, security issues, dividend policy, optimal capital structure, hedging and risk management, futures markets and real options analysis. The objective of this course is to learn the financial tools needed to make good business decisions. The course presents the basic insights of corporate finance theory, but emphasizes the application of theory to real business decisions. Each session involves class discussion, some centered on lectures and others around business cases.

Subject:
Business and Communication
Finance
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jenter, Dirk
Date Added:
01/01/2003
Financial Accounting
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CC BY-NC-SA
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0.0 stars

This book is suitable for an undergraduate or MBA level Financial Accounting course.

The authors bring their collective teaching wisdom to bear in this book not by changing "the message"(financial accounting content), but by changing "the messenger" (the way the content is presented). The approach centers around utilizing the Socratic method, or simply put, asking and answering questions. The reason that this approach continues to be glorified after thousands of years is simple - it engages students and stresses understanding over memorization. So this text covers standard topics in a standard sequence, but does so through asking a carefully constructed series of questions along with their individual answers.

Subject:
Accounting
Business and Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
C. J. Skender
Joe Ben Hoyle
Date Added:
07/07/2021
Financial Accounting, Summer 2004
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CC BY-NC-SA
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Studies basic concepts of financial and managerial accounting. Viewpoint is that of the users of accounting information (especially managers) rather than the preparer (the accountant).

Subject:
Business and Communication
Finance
Management
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kothari, S. P.
Date Added:
01/01/2004