You are probably reading this book because you are taking an introductory Communication course at your college or university. Many colleges and universities around the country require students to take some type of communication course in order to graduate. Introductory Communication classes include courses on public speaking, interpersonal communication, or a class that combines both. While these are some of the most common introductory Communication courses, many Communication departments are now offering an introductory course that explains what Communication is, how it is studied as an academic field, and what areas of specialization make up the field of Communication. In other words, these are survey courses similar to courses such as Introduction to Sociology or Introduction to Psychology. Our goal in this text is to introduce you to the field of Communication as an academic discipline of study.

Twelve chapters briefly cover the fundamentals of effectively communicating in groups. Highlights include conflict management, listening, motivation, group development, verbal and nonverbal theory, intercultural COM and effective meetings.

Introduction to Public Communication is an open textbook created specifically for ISU's COMM 101 course. A guiding team of Communication instructors compiled content from other open sources, and wrote original content to complete this text.

This course assists students in developing real world oral communication skills. Capture the dynamics of todayęs business realities and see the benefits of effective communication. Selection of topics, library research, analysis, oral style, use of visual aids, and preparation and delivery of various types of speeches and oral presentations are included. The Internet, e-mail, community interaction, and other practical tools support student learning and increase public speaking skills. Emphasis is placed on principles of cultural diversity. Prerequisite: College-level reading and writing skills.

This class is a survey of the mass media, including newspapers, magazines, television, radio, book publishing, music publishing, motion pictures and advertising and how all of those have been affected by the development of the Internet. This course emphasizes the history and structural biases of the mass media, and encourages students to critically analyze the role of media in society, and to become media literate.

The goal of this activity is to understand how techniques of persuasion (including background, supporting evidence, storytelling and the call to action) are used to develop an argument for or against a topic. Students develop an environmental case study for presentation and understand how a case study is used as an analysis tool.

The text introduces some of the key concepts in intercultural communication as traditionally presented in (North American) courses and textbooks, namely the study of differences between cultures, as represented in the works and theories of Edward Hall (1959) and Geert Hofstede (1980). Common to these approaches is the prominence of context, leading to a view of human interactions as dynamic and changeable, given the complexity of language and culture, as human agents interact with their environments. This aligns with the principal approach used in this textbook, which is broadly ecological, looking at the multiple factors of individuality and context (including but not limited to national origin) that influence intercultural communication. There is an attempt throughout the text to incorporate views on intercultural communication from a geographically diverse array of scholars, supplementing the author's North American perspective. How intercultural communication is envisioned as a discipline varies considerably from country to country. In many cases, intercultural communication is associated with professional areas such as business, education, healthcare, or hospitality services. These are all areas in which communication with those who represent different cultures and languages is crucially important, and where encounters between those representing different cultures is increasingly the norm.

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Extensive reading and discussion of case studies on educational technology that focuses on three areas: effective media design, relevant educational issues, and the existing and anticipated methods for distribution and the business concepts behind them. The primary case study is Star Festival, a multimedia curriculum about Japan that encourages users to explore issues of cultural and ethnic identity. Students expected to develop a project that shows an understanding of the types of business models that facilitate educational technology in the classroom. Graduate students are expected to explore the subject in greater depth. Taught in English.

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.

A free and open-source introduction to the art and science of cinema. From the earliest iterations to the latest innovations, this introductory text explores the tools and techniques of mise-en-scene, narrative form, cinematography, editing, sound and acting, how each has contributed to the evolution of cinematic language, and how that evolution implicates critical issues of representation in mass media. Moving Pictures offers in-depth examination of how cinema communicates, and what, exactly, it is trying to say.

Subject focuses on methods of digital visualization and communication and their application to planning issues. Lectures introduce methods for describing or representing a place and its residents, for simulating actions and changes, for presenting visions of the future, and for engaging multiple actors in the process of envisioning change and guiding action. Laboratory time allows students to apply these methods by designing a web-based portfolio that is critiqued throughout the semester, and evolves as they advance through the program. This course focuses on methods of digital visualization and communication and their application to planning issues. Lectures will introduce a variety of methods for describing or representing a place and its residents, for simulating changes, for presenting visions of the future, and for engaging multiple actors in the process of guiding action. Through a series of laboratory exercises, students will apply these methods in the construction of a web-based portfolio. The portfolio is not only the final project for the course, but will serve as a container for other course work throughout the MCP program. This course aims to introduce students to (1) such persistent and recurring themes as place, race, power and the environment that face planners, (2) the role of digital technologies in representing, analyzing, and mobilizing communities, (3) MIT faculty and their work, (4) MIT's computing environment and resources including Athena, Element K, the ESRI virtual campus, Computer Resources Laboratory (CRL), Campus Wide Information Systems Support (CWIS), the GIS Laboratory at Rotch Library and (5) software tools like Adobe Photoshop and Illustrator, ESRI ArcView, Microsoft Access, and Macromediaĺ¨ Dreamweaver that will assist them in creating digital images, working with relational databases, and launching a web-based portfolio. Macromediaĺ¨ is a trademark or registered trademark of Macromedia, Inc. in the United States and/or other countries.

The course serves as an introduction to the theory and practice behind many of today's communications systems. 6.450 forms the first of a two-course sequence on digital communication. The second class, 6.451 Principles of Digital Communication II, is offered in the spring. Topics covered include: digital communications at the block diagram level, data compression, Lempel-Ziv algorithm, scalar and vector quantization, sampling and aliasing, the Nyquist criterion, PAM and QAM modulation, signal constellations, finite-energy waveform spaces, detection, and modeling and system design for wireless communication.

This textbook covers content relevant to COMS342 Problem Solving in Teams and Groups at the University of Kansas.

The course is an introduction to the preparation and delivery of oral presentations in an extemporaneous style. Emphasis is on ethical research, critical and logical analysis, and organization of informative and persuasive presentations.

This course assists students in developing oral communication skills. Students will be able to speak effectively and comfortably to audiences; explain the nature, value, and requirements of effective public speaking; speak effectively to groups in an academic environment; speak effectively to groups in a non-academic environment; apply principles of cultural diversity to public speaking; and, employ effective information literacy techniques in public speaking.Login: guest_oclPassword: ocl

This class develops the abilities of students to communicate science effectively in a variety of real-world contexts. It covers strategies for dealing with complex areas like theoretical physics, genomics and neuroscience, and addresses challenges in communicating about topics such as climate change and evolution. Projects focus on speaking and writing, being an expert witness, preparing briefings for policy-makers, writing blogs, and giving live interviews for broadcast, as well as the creation of an interactive exhibit for display in the MIT Museum.