Big, Big Data

How do companies collect and use data about you?

Every time we go online, we're giving away information about ourselves. But just how much data are companies collecting from us? Hint: It's probably a lot more than we realize. Show your students these three tips on how to limit the data that companies collect.

Objectives:

• Explain why information about them and their behaviors is valuable to companies.
• Analyze how certain types of data are used by companies.
• Learn three strategies to limit individual data collection by companies.

Vocabulary 

• consumer 
• data 
• targeted advertising 
• cookies

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