Our purpose in this volume is to introduce you to the concepts …
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basic assumption is that you have some general knowledge of management and business terminology; we will help you to apply that to the discipline of public relations. Our text is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.
Print and electronic communication, social media and even visual messaging all require …
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.
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