The Big Data Dilemma

What are the benefits and drawbacks of online tracking?

Many of us are aware that we're being tracked when we go online. It's one of the ways our favorite websites and apps know how to recommend content just for us. But how much information are companies actually collecting? And what are they doing with it? Digging into the details can help us make smart decisions about our online privacy and how to protect it.

Objectives:

• Define online tracking and describe how companies use it.
• Identify the benefits and drawbacks of online tracking to both companies and users.
• Analyze specific examples of online tracking and take a position for or against them.

Vocabulary 

• targeted advertising 
• cookies 
• online tracking 
• personalized content 
• third-party

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