The scientific community must be effective in communicating the results of its work to the public in a way that can be understood and used. The need for this is acute, for the complexity and difficulty of environmental and resource problems require full use of all the knowledge scientists can muster. The wisdom of the actions of both the government and private sectors depends in large part on their understanding of resource characteristics.

The U.S. Geological Survey is uniquely qualified to provide much of the required knowledge about natural resources through its many reports and maps and can be proud of the products of its work. Too often, however, reports are couched in words and phrases that are understandable only to other scientists, engineers, or technicians. But, who, really, are the ones to whom the Survey wishes to convey its findings? Other scientists and engineers, yes. But beyond them, by far a larger audience: teachers, students, businessmen, planners, and Federal, State, county, and municipal officials–in short, the public.

More than 50 years ago former Director George Otis Smith recognized the same problem. His plea for “Plain Geology” was a classic, just as applicable now as it was in 1921. It is herewith reprinted to make it generally available.

persuasion example

The Process of Research Writing is a web-based research writing textbook (or is that textweb?) suitable for teachers and students in research oriented composition and rhetoric classes.

Reading Poetry" has several aims: primarily, to increase the ways you can become more engaged and curious readers of poetry; to increase your confidence as writers thinking about literary texts; and to provide you with the language for literary description. The course is not designed as a historical survey course but rather as an introductory approach to poetry from various directions -- as public or private utterances; as arranged imaginative shapes; and as psychological worlds, for example. One perspective offered is that poetry offers intellectual, moral and linguistic pleasures as well as difficulties to our private lives as readers and to our public lives as writers. Expect to hear and read poems aloud and to memorize lines; the class format will be group discussion, occasional lecture."

In this learning area, you will find step-by-step support for writing a research paper (a paper with source material) for your college courses. In Research, the Excelsior OWL will help you as you begin to write your paper, pick a topic, conduct research for articles and books, draft your work, integrate your research, and revise and edit your finished paper.

This course is an introduction to the history, theory, practice, and implications of rhetoric, the art and craft of persuasion. This course specifically focuses on the ways that scientists use various methods of persuasion in the construction of scientific knowledge.

This course is an introduction to the theory, the practice, and the implications (both social and ethical) of rhetoric, the art and craft of persuasion. This semester, many of your skills will have the opportunity to be deepened by practice, including your analytical and critical thinking skills, your persuasive writing skills, and your oral presentation skills. In this course you will act as both a rhetor (a person who uses rhetoric) and as a rhetorical critic (one who studies the art of rhetoric). Both write to persuade; both ask and answer important questions. Always one of their goals is to create new knowledge for all of us, so no endeavor in this class is a "mere exercise."

In the Rhetorical Styles area of the Excelsior OWL, you’ll learn about different rhetorical styles or, essentially, different strategies for developing your essays and other writing assignments. These basic strategies are not all encompassing but will provide you with a foundation and a flexibility to help you as you engage in writing assignments in your introductory writing classes and beyond.

The first in a two-volume set, A Rhetoric of Literate Action is written for "the experienced writer with a substantial repertoire of skills, [who] now would find it useful to think in more fundamental strategic terms about what they want their texts to accomplish, what form the texts might take, how to develop specific contents, and how to arrange the work of writing." The reader is offered a framework for identifying and understanding the situations writing comes out of and is directed toward; a consideration of how a text works to transform a situation and achieve the writer's motives; and advice on how to bring the text to completion and "how to manage the work and one's own emotions and energies so as to accomplish the work most effectively."

A retired master teacher of English and Comparative Literature teams up with his son, a History professor, on a new version of the writing manual he wrote and used for decades at the University of California, Davis.

Writing guides abound, but The Simple Math of Writing Well is one of a kind. Readers will find its practical approach affirming, encouraging, and informative, and its focus on the basics of linguistic structure releases 21st-century writers to embrace the variety of mediums that define our internet-connected world. As Harrop reminds us in the opening chapters of her book, we write more today than ever before in history: texts, emails, letters, blogs, reports, social media posts, proposals, etc. The Simple Math of Writing Well is the first guide that directly addresses the importance of writing well in the Google age.

This resource is to be used with the Writing for Success OER textbook. All activites are listed with the corresponding chapter for ease of use.

The second in a two-volume set, A Theory of Literate Action draws on work from the social sciences—and in particular sociocultural psychology, phenomenological sociology, and the pragmatic tradition of social science—to "reconceive rhetoric fundamentally around the problems of written communication rather than around rhetoric's founding concerns of high stakes, agonistic, oral public persuasion" (p. 3). An expression of more than a quarter-century of reflection and scholarly inquiry, this volume represents a significant contribution to contemporary rhetorical theory.

Write Here, Right Now: An interactive Introduction to Academic Writing and Research utilizes PressBooks to create and host a writing e-textbook for first year university students that would effectively integrate into the flipped classroom model. The textbook could also be used for non-flipped classroom designs, as the embedded videos, diagrams and linked modules would act as an all-in-one multimedia textbook geared towards multiple learning styles and disciplines. The components of the textbook, including the embedded videos, could be swapped in and out in order to accommodate a professor’s best idea of his/her own course design.

Have you ever received a writing assignment, thought “this won’t take long” and then stayed up all night writing the night before your assignment was due because it ended up taking a lot longer than you thought it would? If you have, you’re not alone. Many beginning writers struggle to plan well when it comes to a writing assignment, and this results in writing that is just not as good as it could be. When you wait until the last minute and fail to engage in a good writing process, you’re not doing your best work—even if you did “get all A’s in high school” as a procrastinator. In this step-by-step support area, you will find everything you need to know about writing a paper from start to finish.

Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners.

This resource offers self-paced modules that will help you review key topics in writing. Each module provides instruction followed by review questions. The modules can be completed individually or in sequence. After completing a module, you have the option to download or print a completion report to share with a tutor, instructor, or save for posterity!

The Writing Spaces Web Writing Style Guide was created as a crowdsourcing project of Collaborvention 2011: A Computers and Writing Unconference. College writing teachers from around the web joined together to create this guide (see our Contributors list). The advice within it is based on contemporary theories and best practices.

In the age of Buzzfeeds, hashtags, and Tweets, students are increasingly favoring conversational writing and regarding academic writing as less pertinent in their personal lives, education, and future careers. Writing and Literature: Composition as Inquiry, Learning, Thinking and Communication connects students with works and exercises and promotes student learning that is kairotic and constructive. Dr. Tanya Long Bennett, professor of English at the University of North Georgia, poses questions that encourage active rather than passive learning. Furthering ideas presented in Contribute a Verse: A Guide to First-Year Composition as a complimentary companion, Writing and Literature builds a new conversation covering various genres of literature and writing. Students learn the various writing styles appropriate for analyzing, addressing, and critiquing these genres including poetry, novels, dramas, and research writing. The text and its pairing of helpful visual aids throughout emphasizes the importance of critical reading and analysis in producing a successful composition. Writing and Literature is a refreshing textbook that links learning, literature, and life.

A textbook teaching reading, writing, critical thinking, and research skills through a study of literature.

This course seeks to provide a supportive context for students to grow significantly as writers by discovering and engaging with issues that matter to them. Writing on social and ethical issues, we can see ourselves within a tradition of authors such as Charles Dickens, Frederick Douglass, Elizabeth Cady Stanton, George Orwell, Rachel Carson, John F. Kennedy and Martin Luther King, Jr., who have used the power of the pen to inspire social change.