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CC BY-NC-SA
Business communication is exchanging information in order to promote an organization's goals, objectives, aims, and activities, as well as increase profits within the company. Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. For general communications content, consult the Communication Studies section in the Social Sciences library.
- Subject:
- Business and Communication
- English Language Arts
- Material Type:
- Textbook
- Author:
- Delmar Larsen
- Date Added:
- 01/20/2023