This text covers the basics of Human Communication including perception, verbal and …
This text covers the basics of Human Communication including perception, verbal and nonverbal, listening, intercultural, public speaking, conflict management, group, and the media.
Principles of Marketing teaches the experience and process of actually doing marketing …
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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